Client: Coffee Retailer

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Year: 2023-2024

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Project type: Brand Independence & Dedicated E-commerce Development

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The Creative Vision:

Schlockbuster was a unique specialty coffee shop. Initially, their digital presence was hosted on the website of a third-party coffee shop, which limited their brand identity. My mission was to liberate Schlockbuster by giving it a dedicated, independent platform. The vision was to merge 80s & 90s video store nostalgia with a premium coffeehouse aesthetic, creating a standalone destination where the brand could finally speak in its own voice.

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Main Contributions & Execution:

• Web Development: I designed and launched the brand’s first independent e-commerce site. This involved migrating the brand away from a shared platform to a dedicated architecture, prioritizing their specialized coffee inventory.

• Retro Identity: I implemented a high-contrast visual language—utilizing neon accents and VHS-inspired graphics—that defined the shop’s early identity as a community destination for cult culture and coffee.

• Streamlined UX: I designed an experience that ensured customers could navigate the site without the clutter or confusion of a third-party host.

• Policy Architecture & Compliance: I led the development of the brand’s Terms & Conditions and Privacy Policy pages. Rather than using generic templates, I structured these documents to reflect the brand's specific operations—covering e-commerce liabilities, shipping policies for specialty goods, and user data protection. This ensured that the business was legally protected and that customers had a transparent, professional framework for every transaction.

 

The Impact:

My work provided Schlockbuster with its digital sovereignty. By moving them to their own platform, I allowed the brand to scale its unique "cult-coffee" concept without outside constraints. This project showcases my ability to lead a brand migration and build a complex, multi-category storefront from the ground up.

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