Marketing Solutions
Client: Private Event
Year: April 2025
Project type: Bespoke Event Branding
The creative vision:
With the goal of redefining the traditional concept of a quinceañera for a 60th anniversary celebration, I developed a visual identity based on the concept of XV anniversary invitations, giving it a twist by creating “XV x 4.” The project consisted of developing personalized digital invitations and incorporating the visual concept of my quinceañera with the stationery decorations that would be found at the party.
Main contributions and execution:
-
I designed a personalized visual identity, giving it a sophisticated graphic language that was used in digital invitations and physical touchpoints to ensure a cohesive feel for the big event.
-
I developed a set of personalized stickers and stamps with the brand, designed to achieve aesthetic harmony in all the gifts for the guests on the tables and other points of contact with the guests, such as the table setting where each person would sit and a table indicator, all in the same style as the invitations to achieve visual consistency.
-
I also created a program for the event. This ensured that the pace of the celebration, from the welcome cocktail to the final toast, was fully aligned with the narrative arc of the design, creating a seamless experience for guests.
The impact:
The result was an immersive, high-end brand experience that captured the essence of the birthday girl, showcasing her personal teenage spirit with the rigour and precision befitting the launch of a luxury product.
