Client: Digital Event Agency / Internship

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Year: 2022

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Project type: Social Media Strategist, Content Creator & Event Moderation

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The Creative Vision:

During my internship at Go Local, the objective was to expand the agency’s digital footprint and modernize their social media presence. My focus was on transforming their platforms from static notification centers into dynamic community hubs. I aimed to bridge the gap between professional virtual events and engaging, high-retention social content, ensuring the brand felt approachable, innovative, and human.

Main Contributions & Execution:

• Content Strategy & Platform Management: I was responsible for managing the brand’s presence across Instagram, Facebook, and LinkedIn. Working within a multidisciplinary team of creators, I coordinated the visual and narrative flow of the platforms, ensuring consistent messaging and professional presentation.

• Lead Proposal for Short-Form Video: I pioneered the agency’s transition into short-form video by leading the proposal and implementation of Instagram Reels. I recognized the shift in algorithm trends and successfully integrated video content into the strategy to increase organic reach and engagement.

• Multi-Format Content Creation: I acted as a versatile creator, editing videos and designing graphics that aligned with the agency's brand guidelines. I also spearheaded the copywriting for every post, crafting professional yet engaging captions designed for high-conversion and community interaction.

• Campaign Logistics & Automation: I managed the end-to-end publishing workflow using Cloud Campaign. This involved scheduling, cross-platform synchronization, and ensuring that all content went live during peak engagement windows for the virtual event industry.

• Event Production & Moderation: Beyond marketing, I was an active participant in the agency’s core product. I assisted in the execution of live virtual events, serving as a Moderator and Event Assistant. I ensured a smooth attendee experience, managed live chats, and provided real-time support to the production team.

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The Impact:

My contribution at Go Local resulted in a more modern and video-centric social media presence. By introducing Reels and streamlining the posting process via Cloud Campaign, I helped the agency reach new audiences and maintain a professional, cohesive digital identity. This internship allowed me to prove my ability to collaborate within a creative team and deliver strategic results under professional agency standards.